The Northeast Cannabis Convention (NECANN) New Jersey is one of the largest and most influential cannabis industry events on the US East Coast. 

Held annually since 2019, NECANN NJ brings together licensed cultivators, retailers, brands, investors, ancillary businesses, and policy makers. The format combines a bustling expo floor, educational panels, networking lounges, and the prestigious NECANN Cup, which recognizes the best products and operators across multiple categories.

This year, CANNA USA partnered with the well respected recreational flower brand Niche for their latest product line launch ¨Goodies¨. The 10x20 booth featured a holographic flower display game, strain cards, and co-branded lighters all showcasing the ¨Grown with CANNA¨ messaging.

Niche / Goodies uses CANNA Coco A & B and CANNABOOST in their New Jersey cultivation facility. They entered 5 strains of CANNA grown flower that dominated the competition. We placed first in a clean sweep across all three flower categories at the NECANN Cup (Hybrid, Indica and Sativa) and placed 3rd for Indica as well. This is an unprecedented win as a first in NECANN history in which one company has won all 3 flower categories and speaks volumes about what CANNA nutrients can help cultivators achieve. 

The Niche crew were very grateful for the collaboration and said that they even had ¨numerous judges come up to us at our booth to tell us firsthand that the flower they had received from us in their judges kit was by far the best.¨ 

The booth overall was a huge hit and generated incredible buzz around both brands. People were genuinely excited about the holographic display and it created memorable interactions that traditional booths simply can't match. As for the holographic booth, there were 169 visitors on the first day that directly interacted and 98 visitors on the second day totaling 267 direct engagements with the activation.

The remaining CANNA cobranded lighters and strain cards will continue being distributed with future orders and given away at pop ups throughout the year, extending the partnership's reach well beyond the event. The strain cards that say ¨Grown with CANNA¨ will be in every retail dispensary that carries Goodies products, helping to reinforce CANNA grown product being superior. 

These wins validate the quality that using CANNA nutrients enables producers to achieve, and we're proud to showcase that partnership.

Watch the holographic display in action:

From refrigeration engineer to regenerative farmer
Founder Adam Clarke shifted from designing climate systems to cultivating with nature. On his property, cannabis plants grow alongside fruit trees, roses, figs and more. Bees and pollinators thrive in the mix, making the farm a living ecosystem.

Bringing cannabis closer to people
West Coast Weedery is evolving to include a farm-gate retail store and visitor experience. Adam wants visitors to explore the lands, see the practices, and feel connected to how products are grown.

The BIOCANNA edge
This season, they committed fully to BIOCANNA, and the difference shows. Healthier growth, stronger roots, and no need to stake plants.

Why CANNA and SANlight Cooperate
When two market leaders with the same values meet, the result is more than a simple partnership. It is quality meeting quality. This is exactly what happens in the cooperation between CANNA and SANlight.

Why SANlight Chooses CANNA
SANlight, a pioneer in LED technology, runs advanced experiments in their plant laboratory to develop the products of the future. Their work is highly complex and demands absolute reliability in every detail. To answer their research questions, they require more than just any nutrient provider. They need a partner whose products are tested, consistent, and of proven quality.

That is where CANNA comes into play. Our products give SANlight the reliable foundation they need to ensure that their plants perform consistently, experiment after experiment. It is not only about feeding plants; it is about providing the level of support that allows SANlight to push boundaries in innovation.

More Than Products: A Partnership
At CANNA, we do not only sell products. We provide knowledge, experience, and expertise; what we call “growhow.” This is one of the reasons why SANlight sees us not just as a supplier, but as a true partner. Together, we tackle complex challenges, share expertise, and create new opportunities for growers.

Shared Values
The cooperation works because our values align. Both CANNA and SANlight believe in quality, innovation, and supporting growers with the best possible tools and knowledge. This shared foundation is why our collaboration feels natural and strong.

Sharing growhow
Beyond the laboratory, we also share our expertise through joint seminars, helping growers everywhere learn from our combined knowledge. By joining forces, we show the market that leadership is not only about products, but also about cooperation, education, and a shared drive to move the industry forward.

Lot420 is a Cannabis Licensed Producer in the Eastern Townships of Quebec, Canada. Their dynamic and passionate team strives primarily for excellence and prides themselves on craftsmanship while producing quality product nationwide. The journey in establishing their business has been ever-evolving, yet there has been one integral part that continually drives their success in producing high-grade cannabis while simplifying their daily operations, and that is their choice to use and rely on CANNA. It has provided them peace of mind with its reknowned quality, consistency and ease of use. Watch the full video to learn more about how LOT420 originated and how they aspire to achieve greatness.

Great White North Growers, also known as GWNG, is a licensed cannabis producer based in Quebec. Since its founding in 2013, the company has evolved from an early-stage startup into a multi-faceted operation with both in-house production and distribution services for over 30 other licensed producers, many of them micro-cultivators based in the province.

While the early days involved experimentation with aeroponic systems, the real shift came when the company brought in cultivation director Patrick Pagé. With years of experience in some of Quebec’s top facilities, he was tasked with designing a new cultivation program from scratch. This opportunity became the starting point for what is now the 514 Cannabis brand, GWNG’s in-house product line.

A Purpose-Built Facility and a Focus on Scale

GWNG’s cultivation area has grown steadily and now includes over 2,000 square feet of canopy, with plans to double that in the near future. Their weekly water usage sits at around 4,000 litres and is expected to increase as the operation expands. From the start, the team has focused on creating a facility that supports scalable, repeatable processes. Environmental monitoring, room layout and workflow were all considered carefully.

A key part of this setup is the use of CANNA products across the entire plant cycle. GWNG relies on CANNA Coco Flex grow bags, CANNA Coco A and B nutrients, and CANNA Start for young clones. For Patrick, the decision was both practical and technical. Preparing pots manually was not feasible when he was the only grower on site, and Coco Flex offered a direct, time-saving solution.

But efficiency was only part of the decision. The material in the grow bags retains moisture well and supports a hybrid style of cultivation, close to hydroponics, but with some of the buffering benefits of soil. CANNA Start is used at the propagation stage to establish a strong foundation early on, reducing transplant stress and improving root development.

Why Consistency Matters

For GWNG, consistency is not a preference, it is a requirement. Variation in nutrients can introduce variability in crops, which impacts quality and creates unnecessary work. Patrick notes that with other nutrient lines, he would sometimes encounter residue or uneven mixing, which affected application. That has not been the case with CANNA.

From a management perspective, the simplicity and predictability of the CANNA system has helped reduce risk and increase confidence across the team. George Goulakos, co-founder of GWNG, points out that tools only work if they help growers do their jobs without second-guessing the outcome. CANNA has helped remove steps in the transplant process and reduced the chance of user error, both important for efficiency and consistency at scale.

Results on the Product Side

The production outcomes speak for themselves. GWNG has seen measurable improvements in terpene levels, and the sensory quality of their product has improved significantly. What consumers smell in the packaging now matches what they taste, which has helped position their 514 Cannabis line in a competitive market.

As GWNG continues to expand, the team remains focused on quality control and operational stability. CANNA remains part of that foundation, both as a product and as a support system when needed. For the GWNG team, quality is not a goal at the end of the process, it is something built in from the start, and maintained at every stage.

MicroCannabi is a family-run micro-producer located in Quebec. Since 2021, they have been cultivating cannabis on a small scale with a clear commitment to quality and consistency. With just over 2,100 square feet of canopy spread across four production rooms, the company operates on a three-week harvest cycle that allows for a steady and manageable flow of product throughout the year.

From the beginning, MicroCannabi has placed importance on feedback, both from consumers and within the team. Their process is based on careful observation and continuous improvement, which includes making informed decisions about nutrition and growing methods. This practical approach led them to CANNA.

Finding the Right Fit

When setting up their facility, MicroCannabi trialed multiple nutrient systems. Early on, they noticed recurring issues with other brands, including deficiencies in potassium and nitrogen. After testing and speaking with industry peers, they switched fully to CANNA products. Since then, they have reported greater stability across their rooms, fewer adjustments during feeding, and a higher level of trust in the results.

They use CANNA Coco A and B throughout the entire cycle, along with CANNA additives such as CANNABOOST, RHIZOTONIC XP, CANNAZYM and PK 13/14. The straightforward nature of the nutrient line makes it easier to manage, and MicroCannabi has found that following the standard recipes delivers consistent results without the need for constant recalibration.

From rockwool to Coco

Initially, MicroCannabi grew in rockwool using CANNA Substra Vega and Flores. Although this worked well for a time, they found that rockwool required frequent irrigation and produced excess runoff. These inefficiencies led them to test other substrates.

After trialing CANNA Coco Flex, they noticed improvements almost immediately. Coco Flex allowed for better water retention, stronger root systems, and healthier plants. As a pre-buffered, ready-to-use substrate, it simplified their workflow while also improving plant performance. The switch brought higher yields and improved cannabinoid and terpene levels. In particular, THC levels that had previously plateaued around 21 to 22 percent began to reach closer to 30 percent. In one case, their smallest room produced a yield that exceeded the previous average of their largest space.

In addition to plant performance, the switch to Coco Flex reduced labour needs, streamlined their production flow, and lowered operational waste. These improvements aligned with MicroCannabi’s longer-term goals around quality and sustainability.

Collaboration in Practice

MicroCannabi describes their partnership with CANNA as dependable and responsive. The team values the clear communication and quick support, as well as the technical knowledge available when needed. With CANNA products integrated across their entire grow cycle, MicroCannabi can focus on maintaining plant health, managing harvest schedules and refining their genetics.

They take pride in the visual consistency of their plants, referring to the deep green associated with healthy crops fed by CANNA. For them, predictable results are essential — especially in a small-scale operation where every square metre matters.

One of their standout cultivars, Grease Monkey, is known for its high THC potential and aromatic profile dominated by Caryophyllene, Limonene, Farnesene and Myrcene. This variety reflects the core of their approach: stable genetics, well-managed environments and trusted inputs.

Looking Ahead

MicroCannabi continues to grow gradually, with a focus on maintaining quality rather than chasing scale. The switch to CANNA Coco Flex has not only improved plant outcomes but also brought their production model closer to their sustainability goals. Their collaboration with CANNA supports their vision for clean, efficient cultivation and a reliable product that meets both industry standards and consumer expectations.

Green Karat is a licensed cannabis producer based just outside Montreal, Quebec. Since 2020, they have been steadily building their operation around one clear goal: cultivating high-quality, carefully selected cannabis cultivars. Behind this project stand two founders, Paul and Jean-Fred, who share a longstanding interest in plants and a practical background in horticulture.

Starting with a small setup consisting of a mother room, a veg room, and two flowering rooms, Green Karat has gradually expanded to four flowering rooms. They maintain a close relationship with a nursery that helps manage their mother stock. This steady growth has allowed them to introduce a broader range of cultivars while keeping control over quality.

What distinguishes Green Karat is their emphasis on genetic selection and cultivar development. Their process includes internal research into terpene and cannabinoid profiles and a clear focus on offering plants that meet specific sensory and structural expectations. Their products are grown for both Canadian and European markets, with a limited and intentional range of high-grade cultivars.

Working with CANNA

Green Karat began working with CANNA products after being introduced by a colleague in the industry. What appealed to them was the straightforward two-part nutrient system, which helped reduce complexity in their workflow. With many tasks to manage, simplicity and reliability in feeding were priorities.

Since switching to CANNA Coco A and B, the team has observed stronger plants with fewer deficiencies. They note more uniform growth, stronger roots, and improved flowering. According to co-founder Jean-Fred, a healthy plant results in a better final product, and nutrient consistency plays a major role in maintaining plant health.

To further improve daily operations, Green Karat also transitioned from loose CANNA Coco to the CANNA Coco Flex system. These pre-filled, ready-to-use grow bags have reduced manual labour and helped standardise their substrate approach. The result is a more efficient growing environment with less variability and more time to focus on other parts of the process.

For Green Karat, nutrition is not something to troubleshoot, but something that should simply work. CANNA products support that approach, allowing the team to focus on the things that matter most: stable operations, clean inputs, and strong plants.

Keith, our partner from Vege Farm, is making it happen in Hong Kong, right on a rooftop!

With a passion for promoting healthy, sustainable farming, Keith opens his rooftop farm to the public, inspiring urbanites to get their hands dirty and grow fresh produce. 

In this video, Keith shares his insights on urban farming, the challenges of going green in the city, and why he trusts CANNA to help his farm thrive.

The Pepper Merchant is a small-scale seed grower based in Ontario, Canada. What started as a kitchen experiment with hydroponic habaneros has grown into a dedicated seed business with more than 400 pepper plants and over 120 varieties. Mike and his partner Laura focus on selecting peppers that stay true to their type, carefully saving seeds only from plants that meet their standards.

The goal is simple: to offer reliable, high-quality seeds to growers around the world. Accuracy and consistency matter, especially when working with rare or hybrid varieties.

To support plant health through both indoor and outdoor seasons, The Pepper Merchant uses several CANNA products. They start seedlings with CANNA Start in early spring, use RHIZOTONIC XP to encourage strong root development before moving plants outside, and apply CANNABOOST mid-summer to support growth and structure.

Because of the shorter growing season in Ottawa, timing and reliability are essential. CANNA's products help ensure that plants are well-established before the first frost, which is especially important when growing for seed production rather than heat or pod size.

The collaboration between CANNA and The Pepper Merchant is built on shared values: a practical approach to growing, attention to detail, and a strong focus on results. For Mike and Laura, it is not about producing more, but about producing better.

CANNA is working together with The Farm Club by Agrician, a vertical farming initiative based in Hong Kong. The Farm Club combines technology and sustainability by growing fresh produce and fruit in a compact zip-grow system. As part of their nutrient program, they use CANNA Aqua Vega A & B to support balanced growth in a recirculating environment, along with CANNAZYM to promote root health and overall plant vitality.

This collaboration reflects a shared focus on efficiency, clean cultivation, and reliable plant performance in controlled environments.

On Vancouver Island, Lifecycle Botanics has built a reputation as a nursery that delivers clean, consistent and professionally rooted cannabis plants to producers across Canada. With more than two decades of experience, founder Mark Qvist and his team have developed a system that is both highly controlled and deeply informed by practical knowledge of the plant.

Their operation centres around healthy mother plants, which are carefully maintained under strict protocols to prevent stress, disease and viroid transmission. Every cutting is taken in-house, rooted under monitored conditions and subjected to quality checks before shipment. To guarantee only the best plants leave their facility, they routinely overcut orders by at least twenty percent and discard anything that does not meet standard.

What sets Lifecycle Botanics apart is their attention to detail. From integrated pest management with beneficial insects and microbial agents, to daily monitoring routines and internal documentation, every step is intentional. The nursery also maintains its own laboratory to monitor plant health throughout the full production cycle.

CANNA RHIZOTONIC plays a key role in their process. It is used to maintain root strength and support recovery in the mother plants, especially during high-output periods. This is not about experimenting with products, but using tools that reliably support a system built on precision and consistency.

Lifecycle Botanics is a clear example of how technical skill, structure and the right inputs can lead to high-performing results. Their partnership with CANNA fits seamlessly into a methodical approach where plant quality is not a goal but a requirement.

The farm is dedicated to producing premium-quality cannabis through a combination of advanced techniques and a deep respect for natural processes.

East Coast Farms benefits from the rich agricultural heritage and favorable climatic conditions of the Eastern Cape. Ryan, the dedicated owner of the Mpeta growing facility, harnesses the power of CANNA COCO A&B and CANNA PK 13/14 to cultivate premium medical cannabis. From the initial seed germination to the final, potent blooms, you can see how CANNA's nutrients and coir ensures robust plant health and superior yields.

Scaling Up While Staying Consistent

Cannara Biotech is one of the largest cannabis producers in Canada. With two major facilities in Quebec, in Valleyfield and Farnham, the company manages cultivation at a scale where every part of the process must be consistent and dependable.

1,300 litres of CANNA Substra each week

The Valleyfield facility covers more than one million square feet, including approximately 600 thousand square feet of active canopy. On a typical day, around 100 thousand plants are growing. This requires close to 120 thousand litres of water and roughly 1,300 litres of CANNA Substra nutrients each week.

At Farnham, production is supported by 14 thousand clones in weekly rotation. That site uses around 40 thousand litres of water per day and up to 250 litres of nutrients per week. Combined, the two facilities use approximately 160 thousand litres of water and 1,500 litres of CANNA products each week.

One less thing to worry about

At this level, reliability is essential. Cannara’s team made it clear from the start that nutrients should not be a source of risk. They tested multiple nutrient systems, including dry salt mixes, in search of lower costs or better results. In the end, those systems introduced unnecessary complexity. CANNA’s two-part Substra solution proved to be both efficient and stable across all phases of growth, from propagation through to flowering.

Tailored solution

To make day-to-day work even more efficient, Cannara collaborated with CANNA to introduce a high-concentration version of Substra. This reduced refill frequency and shipment volume while maintaining product performance. The result was a more streamlined workflow without compromising quality.

With ongoing pheno hunts and large-scale clone production, consistency is not optional. Even small errors can affect entire cycles. Using CANNA has helped the team avoid those problems and maintain steady, repeatable outcomes.

According to Steven Allard, Director of Cultivation and Irrigation, the reason is straightforward. Nutrients should not be something you need to worry about. In his words, "CANNA just works."

Cannara Biotech continues to expand with a focus on precision and clean execution. The use of CANNA products supports that approach by removing variables and allowing the team to focus on what matters most: healthy plants and efficient systems.

We believe that our responsibility goes beyond producing high quality fertilisers. We also carry a duty to support research, share knowledge, and help people make informed decisions. Fundación CANNA is an important part of how we live up to that responsibility.

What is Fundación CANNA?
Fundación CANNA is a non profit organisation founded by CANNA España in 2012. It is based in Barcelona and runs its own research laboratory at the University of Valencia. The foundation studies the cannabis plant and its compounds, with a strong focus on quality, safety, and reliable information.

The laboratory performs advanced analysis of cannabinoids, terpenes, and contaminants such as pesticides or heavy metals. All work follows strict scientific standards, ensuring accuracy and trust.

Why we exist

The foundation was created because people deserve to know exactly what they are consuming. In a world where information can be confusing or misleading, Fundación CANNA provides clarity through science. It also supports independent research, funds studies, and collaborates with scientists across the world to expand knowledge about cannabis.

Education is a key part of its mission. The foundation publishes articles, produces videos, and shares findings in ways that are accessible for both professionals and the wider public.

Why It Matters for CANNA

For us, Fundación CANNA represents more than research. It embodies our values.

• It shows that CANNA stands for transparency, safety, and integrity.
• It demonstrates that we do not just sell products, we also share knowledge and promote science.
• It connects us with the global research community and strengthens our reputation as pioneers.
• It helps us lead by example, by combining product expertise with a genuine commitment to education and responsibility.

Be sure to visit the Fundacíon CANNA website to take a deep dive into what they are researching!

In the video, you see the processing of Coco in the Netherlands after arriving from India. The Coco is carefully washed in India and sun-sterilized. In the Netherlands the product is buffered to stabilize and serve as a perfect substrate for plants.

CANNA Research: the place where curiosity meets research. On a daily basis more than 25 experts develop, test and improve our beloved products. 

25 years ago we started in a small corner, testing quality. Over time we deceloped in what we are today: a research facility for formulating and testing liquid and solid fertilisers, substrates and biostimulants. With our exemption from the Dutch Opium Law, we conduct research on cannabis as well as on conventional crops. Our work takes place in several greenhouse compartments, two climate-controlled growth chambers, and a laboratory for analysis and product development. 

Our laboratories
In our facility, we use several unique laboratories, each essential to our mission. In our first lab, we dive into the world of liquid fertilizers and plant biostimulants. Here, we analyse everything from nutrient composition to cannabinoids using advanced tools like HPLC and ICP. With HPLC, we uncover the secrets of cannabinoids, while ICP reveals the elemental makeup, including vital nutrients and potential contaminants. We also explore terpenes with GCMS, allowing us to understand the aromatic profiles that enhance the appeal and effectiveness of our products.

In our microbiological laboratory, we cultivate virus-free plantlets under sterile conditions to maintain reliable research material. We test the shelf life of our fertilisers in relation to microbes and study how plants resist disease, identifying beneficial microbes that support growth. In our molecular laboratory, we analyse plant DNA and RNA to determine which genes are active at a given time. This helps us understand how plants respond to treatments and which genes influence growth and resilience. With these findings, we refine our products to improve their effectiveness.

What's next
Looking ahead, we will continue advancing our research and developing our products. Our focus is on providing dependable solutions for agriculture and horticulture, with a clear emphasis on sustainability. Drawing on our history and experience, we aim to deliver quality that can be measured in practical results. After all, Quality proves itself.

In Canada we have our Research and Knowledge center near Montreal. CANNA co-worker William Fournier and his wife run their own fully licensed cannabis production facility. Here they grow cannabis for the legal commercial markets. And their facilty serves as a CANNA showroom for other cultivators, showcasing how you can effectively grow indoor and outdoor with a simple and cost-efficient set up using the CANNA products. For example in 2024 over 120 other LP members visited the location. Next to growing itself the facility also serves as an extension of CANNA Research in the Netherlands, trialing new products and systems as well as coming up with knowledge about cultivation techniques and challenges.

Somewhere in the Dutch town of Oosterhout, you’ll find one of CANNA’s key facilities: CANNA Production. Here, over 15 million litres of nutrients are blended, filled and prepared each year. That’s the equivalent of six Olympic-sized swimming pools. 

Founded in 1999 and run by a team of more than 30 experienced staff members, CANNA production brings together hands-on craftsmanship and modern technology. All formulas are mixed in-house, with batch sizes ranging from just 1 litre up to 20,000 litres, from 10ml samples to full scale 3,000L productions.