NECANN Cup

The Northeast Cannabis Convention (NECANN) New Jersey is one of the largest and most influential cannabis industry events on the US East Coast. 

Held annually since 2019, NECANN NJ brings together licensed cultivators, retailers, brands, investors, ancillary businesses, and policy makers. The format combines a bustling expo floor, educational panels, networking lounges, and the prestigious NECANN Cup, which recognizes the best products and operators across multiple categories.

This year, CANNA USA partnered with the well respected recreational flower brand Niche for their latest product line launch ¨Goodies¨. The 10x20 booth featured a holographic flower display game, strain cards, and co-branded lighters all showcasing the ¨Grown with CANNA¨ messaging.

Niche / Goodies uses CANNA Coco A & B and CANNABOOST in their New Jersey cultivation facility. They entered 5 strains of CANNA grown flower that dominated the competition. We placed first in a clean sweep across all three flower categories at the NECANN Cup (Hybrid, Indica and Sativa) and placed 3rd for Indica as well. This is an unprecedented win as a first in NECANN history in which one company has won all 3 flower categories and speaks volumes about what CANNA nutrients can help cultivators achieve. 

The Niche crew were very grateful for the collaboration and said that they even had ¨numerous judges come up to us at our booth to tell us firsthand that the flower they had received from us in their judges kit was by far the best.¨ 

The booth overall was a huge hit and generated incredible buzz around both brands. People were genuinely excited about the holographic display and it created memorable interactions that traditional booths simply can't match. As for the holographic booth, there were 169 visitors on the first day that directly interacted and 98 visitors on the second day totaling 267 direct engagements with the activation.

The remaining CANNA cobranded lighters and strain cards will continue being distributed with future orders and given away at pop ups throughout the year, extending the partnership's reach well beyond the event. The strain cards that say ¨Grown with CANNA¨ will be in every retail dispensary that carries Goodies products, helping to reinforce CANNA grown product being superior. 

These wins validate the quality that using CANNA nutrients enables producers to achieve, and we're proud to showcase that partnership.

Watch the holographic display in action: