Disc Golf Pro Tour

At CANNA we try to be creative in reaching our target audiences, especially in markets where it is harder to reach our niche growers community. The key is to find a good fit to increase brand awareness among the audience we try to reach, without spending $$$ in generic advertising. Here is how a great fit has been found in the USA:

We made a big impact at 2024 events and continue to do so as the only sponsor providing an on course hospitality tent. Not only did this provide increased brand exposure but it was extremely well received by spectators looking for a place to relax, beat the heat with shade, enjoy free CANNA spring water, and get front row access to the best views of our sponsored hole.

The addition of the lounge space allows for a more engaging customer experience. Disc golf enthusiasts can enter our custom disc giveaway by scanning a QR code that leads to a survey collecting newsletter sign ups and segmented leads for future outreach. We showed up in a way that felt authentic to the culture, and the disc golf world responded.

Most notably in 2024, CANNA’s sponsorship of the Disc Golf Pro Tour (DGPT) reached new heights when Niklas' hole-in-one at the Austin, TX event went viral in the disc golf community, securing the #6 spot on ESPN’s SportsCenter Top 10. This moment generated millions of additional impressions due to its repeated airings on television, YouTube, and social media.

With ESPN's vast viewership and the viral nature of the clip, the total estimated reach extended to millions, reinforcing CANNA's brand visibility in a sports focused, relaxed environment outside of traditional grower spaces. This is the second year in a row that CANNA has received an ESPN spotlight with this sponsorship.

2025 promises even more potential with our “If You Can Throw It, You Can Grow It” campaign. We continue to meet new audiences across North America, while refining our tent experience and campaign presence to better connect with commercial and hobbyist growers alike. The DGPT model has proven to be a high return, high engagement sponsorship opportunity. Our success over the past 2+ years speaks for itself with measurable brand lift, grassroots exposure, and expanded reach with a customer base that values performance, connection, and sustainability.

The game is growing. And so are we.